Our Company

A message from Brian Newman, the founder of Reliance Realty:

The quality of our work depends on the quality of our people. That’s why our vision was to hire knowledgeable agents whose goal is to deliver the best service to our clients. We give our agents the training and support they need to put state of the art real estate tools at your fingertips and create an environment where they succeed only if you do. The result is a real estate company where we stand behind our vision of taking great care of our clients.

With 1,400 apartments in trendy Morningside Heights, Harlem, and Washington Heights under our management, we have a wide variety of incredible units to choose from. Whether you are a student who wants a short commute (Columbia University and many others are within walking distance) or a professional looking for a bigger home to accommodate a growing family, our apartments never fail to impress with their generous size and luxurious amenities. Stunning views grace many units, and residents cherish living steps away from great schools, gourmet markets and their favorite restaurants. We pass the savings we get from decade-long relationships with contractors and building employees and our proven management style onto you to bring you these apartments at an incredible price.

For clients who are buying a home, our agents are with you every step of the way. Their experience has been invaluable in helping our clients, many of whom are buying their first home, with the challenges of the buying process. Our agents can explain the difference between neighborhoods, help you search for the amenities you want in your new coop or condo and help guide you through every step of the home buying process. Our new website provides powerful tools like the Virtual Office Website section, which allows you to browse through tens of thousands of properties without ever leaving your computer. If you prefer to have our agents search for you, their experience and professional tools can answer questions and help you search more effectively.

For sellers, our agents can act as a guide, lending their experience in researching and helping value the home, designing its marketing campaign and selecting from a wide range of advertising choices. We are with you through each step, helping you show your property from its best side. We start with the best professional photography services. We can help you take full advantage of the modern web, attracting potential buyers with our modern website and full-screen photo slideshows. We can use 360° views and virtual furniture for empty apartments. We market the property to 8,000 brokers and tens of thousands of home buyers through the top industry databases and advertisements in The New York Times, The Wall Street Journal, and Craigslist. When a buyer is found, our agents make an effort to work with busy schedules, show your home in its best light, and make the paperwork as simple as possible for both parties.

We also offer property management services for homeowners who want to get income from properties they own, but who don't have the time, resources or experience to manage their rental properties themselves. Our experienced property managers will help you get the most out of your rental properties, using their established relationships with contractors to save you money and their proven marketing strategies to keep unit occupancy high.